About this session
Writing music that responds to what a player actually does in real time — this panel is about where the craft is heading, not where it’s been.
Moderator
Sergio’s background in music and sync spans over 27 years. Over this period Sergio has worked on several high-profile video games and advertising campaigns at both PlayStation and Activision Blizzard where he set up and managed the music and licensing departments, Nimrod Productions, Big Sync Music and iconic UK record label, Ninja Tune. He has worked on acclaimed video game brands including Gran Turismo, SingStar, Little Big Planet, Guitar Hero, DJ Hero and Call of Duty amongst others and advertising campaigns for brands such as Axe, Stella McCartney, Apple, Prada, SEAT and Fiat.
Sergio is the Founder and Music Supervisor at Synchronicity Music and is currently working on several unannounced video games and trailers. Synchronicity Music has recently launched a production music library, On Fire Creative, a partnership with Minds on Fire.
As well as work with Synchronicity Music, Sergio is also fractional COO for the Zen Music Group who are building an unrivalled sync ecosystem aimed at making the sync process as frictionless as possible. Sergio regularly lectures at BIMM and ICMP and mentors the new wave of Music Supervisors, using his extensive knowledge and contacts in the industry.
Panellists
James Marshall is Principal Music Supervisor at Sony Interactive Entertainment Europe as part of the PlayStation Creative Arts team, working on first party games, global ad campaigns, soundtrack releases and live performances. From composed music to curated licensed songs, he works closely with creative teams, composers and artists to fully realise the musical vision for a project. He lead music supervision on key titles such as LEGO Horizon Adventures, the 2024 version of Until Dawn and Sackboy: A Big Adventure (nominated for the BAFTA Game Award for Best Music in 2020). He has also contributed music supervision to titles such as Death Stranding 2: On the Beach, Astro Bot and Gran Turismo 7. James also oversees the release of game soundtracks in physical and digital formats, including Returnal, Horizon Forbidden West and other titles from SIE’s European catalogue.
Corinne Eady is Head of Creative for Advertising and Video Games at Wise Music Group, one of the world’s leading independent music publishers. With a career spanning senior sync roles at Kobalt Music and Downtown Music, where she represented major catalogues across film, TV, games and advertising, Corinne brings deep expertise in how composed music is licensed, placed and monetised in the gaming space. Classically trained in piano and oboe, with a Music Performance degree from the University of Leeds, she combines a composer’s understanding of the craft with a publisher’s knowledge of the commercial landscape, making her one of the most well-rounded voices on what the games industry means for composers seeking sync income.
Lucy Hayes is a composer, vocalist and music designer whose career sits at the intersection of games, film and television. She began as an in-house Music Designer at Sony PlayStation, working across Until Dawn and LEGO Horizon Adventures, before going freelance and working on critically acclaimed titles including Dune: Prophecy, MobLand and The Amateur. She is currently composing the next title from Hazelight Studios, creators of It Takes Two, and serves as a Composer-In-Residence for Spitfire Audio, where she creates educational content on scoring for a global community. A Guildhall graduate, Lucy brings rare dual expertise as both a music designer — understanding how music functions technically within a game engine — and a composer, making her one of the most practically grounded voices on the craft of writing music for interactive media.
George Rose is Head of Broadcast and Digital, in the Commercial Partnerships team at PRS for Music – where he leads the organisation’s licence negotiations across TV, video streaming and gaming. A leading industry voice on composer remuneration in the gaming space, George has written and spoken extensively on the licensing challenges and income opportunities that games present for composers and songwriters. Under his watch, PRS distributed £18.1 million in video game royalties in its record-breaking December 2025 payout. George is one of the most informed voices in the UK on the rights and revenue landscape for composers working in games.